Saturday, February 10, 2007

The Colors of Success

This article was posted on Rick Jorgenson's Tycoon Training Blog.

As he says, no other subject that when used correctly, can have more of a positive impact on your life and your business. ... Enjoy. George Marshall

As you begin to build your business and start getting sign ups it will be critical for you to understand the different personality types that make up your membership base. The following is an overview of the "Colors" system. I know of no other subject that when used correctly can have such a positive impact on your life and your business.


Yellows make up 35% of the population. They are nurses, schoolteachers, UN workers … the nurturers. They give from the heart. They don't have time for themselves, because they give to everybody.

Yellows have built some of the largest organizations in network marketing... WHEN they have the belief they can do it.

How To Work With A Yellow
To color your way to the top, you need to learn to be a chameleon.
Yellows don't want to be sold. They don't like pushy, aggressive salespeople. When you talk with a Yellow, become a Yellow. Slow the pace. Contain your excitement. Lower the volume. Yellows see excitement as hype, you trying to sell them. Don’t tell a Yellow about making $10,000 a month, because they’ll turn right off.

Instead, visit with them. Skip the business. Talk about their family, their kids, their vacation.


BLUE’s “just wanna have fun.” They're 15% of the population. They're always in a sales business of some kind. They jump from program to program to program, looking for fun. These are the
planet’s most creative people.

A Blue sees the big picture instantly. They don't need or want all the details. Blues can eat an elephant, but not at one meal.

How To Work With A Blue
With a Blue, talk excited, get excited. Talk about going scuba diving, sky diving, having fun, fun, fun. That's what they want. "Hey, when you meet me at the airport, I'll be wearing a Hawaiian shirt. You'll know me. I'll have a big, funny hat on." That's what they want to talk about.

They’ll talk about vacations & family, but most of all they want to talk about fun things to do.


Greens are 35% of the population. They're the analytical people. They analyze it to death. They've missed millions of dollars in opportunities because they analyzed it too long.

How To Work With A Green

Greens believe they're the smartest people on the planet. With a Green ... in 2-3 minutes, you'll know you have a Green. They want ALL the details.

You are NOT going to sell them. Don’t even try. They have to sell themselves. They'll go to the website, they'll listen to the conference call. Then they'll go to the next website and the next link. If you have 27 links on your website, they'll go to every one. They'll read all the testimonials, all the articles, etc.

Enunciate all your words correctly for a Green. Don't speak too fast. Don't speak too slow. Be upfront. Give them all the information. Answer all their questions. Give them more websites to go to.

If you call in the meantime to answer questions, they'll be abrupt. They see that as you being pushy. Let Greens analyze the information at THEIR pace.

In a week or 2 or 3, they’ll call back for more information or ready to start. They’ve sold themselves; decided this is the perfect business. Greens want to feed a Blue the elephant in one meal. And that's the way the Green will build the business.


Reds are 15% of the population. They are money-motivated, moneyfocused.

Don't bother talking to them about your family or your vacation. They don't care. They know if you get married, you're supposed to have kids. If you have kids, you're supposed to go on vacation. End of story. Don't want to talk about it.

How To Work With A Red
They want to talk about the money, the money, the money. For them, it's a sales business.

Reds are the corporate CEOs, the "get-the-job-done" people, the ones everyone in network marketing is looking for.

But it's a fallacy. Reds are just 15% of the population, and they are absolutely not coachable. They have the biggest egos. They order people around. It works in corporate America, but not in network marketing.


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